Friday, May 30, 2025

She's Not Going to Like This

Clare called me yesterday to say MLB is partnering with the new Athletes United Softball League. AUSL is another attempt at a pro softball league. According to a story posted on mlb.com yesterday, “The investment, which is part of MLB’s ongoing commitment to supporting the growth of softball at all levels, will include joint sales and marketing efforts, extensive promotional support and broadcasts on MLB Network and MLB.com to raise the visibility of the AUSL and its athletes.” Hmm. Notice how there’s no dollar amount attached to this “investment.” Also no mention of how this investment would help women interested not in pro softball but baseball. Without some nod in that direction, this all strikes me as more Negro League “separate but equal.” I know my daughter will disagree, but that’s how I see it.

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