I swear I don’t
remember the commercials being this bad on baseball telecasts; the NFL fan must
be a different breed requiring different appeals during games. Take the two Dodge commercials I’ve seen,
where the cars are either zooming down the street or waiting to at the stop
light. Only thing is, it’s raining in
one and snowing in the other. Hey, guys,
I don’t want some clown plowing his new Charger into me because the commercial
says his car has magical powers in bad weather.
It doesn’t, and I will sue, or my estate will.
Then there are
all these “football is family” ads.
Well, maybe it is, but it gets weird when you pair those with video game
ads featuring Junior blasting away on the couch. Really, this is a kid I don’t want to be
related to.
But the best—or worst—is
one by a Japanese carmaker about a high school football game where the ref
makes a call that changes the outcome. Wouldn’t
you know it, his car breaks down after the game, and the people who stop are
fans of the losing team, and the ref has to sit with some players from the
losing team as well? I think the tag
line is Compassion.
Well, I hate to
break the unicorn moment, but in real life that ref most likely would’ve
changed out of his clothes immediately after a game because he absolutely doesn’t
want to be recognized on the street. At
least, that’s what I observed in eight years of high school and college
softball. Incognito, not Grease, is the
word. Otherwise, the umps would be
playing a very dangerous game of Road Rage and Road Kill, with them being on
the receiving end. But that
compassion-thing is a nice thought.
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