Ownership is not
leadership—there’s your takeaway from “The Last Dance,” that and Michael Jordan
being a pretty good basketball player.
For reasons best known to himself,
Bulls’ (and White Sox) owner Jerry Reinsdorf consented to be part of the
ten-episode series; my guess is he thought enough time had passed that he could
rehabilitate his image. Lucky for
viewers Reinsdorf forgot the adage, a lawyer who represents himself has a fool
for a client. Maybe I should mention
here Reinsdorf is a lawyer.
But it’s his decisions as an owner
that stand out. He tells Scottie Pippen
he wouldn’t sign the contract the Bulls’ forward is about to, and forever
regret. He negotiates a one-on-one
agreement with Horace Grant, thinks a handshake seals the deal, only to have
Grant sign with Orlando. And he tells
Phil Jackson after the second three-peat he can come back, despite everything
that GM Jerry Krause has said and done to denigrate Jackson. My God, where to begin?
Let’s start with Pippin—treat your
employees with respect, why don’t you?
Instead of taking advantage, negotiate a fair contract, one that skips
the acrimony and sets the foundation for a
full decade of dominance. Only
Reinsdorf needed to win every negotiation.
Which is what makes Grant stiffing
him so delicious. Reinsdorf is either
deluded or lying if he thinks offering to negotiate without Krause or Grant’s
agent in the room constitutes a level playing field. Last time I checked, Grant didn’t have
degrees in accounting, finance and/or law; that’s what agents are for. But give the man credit; he knew what
Reinsdorf was up to. So, Grant leaves,
and the acrimony grows. Both Grant and his
replacement, viz. Dennis Rodman, pull down the rebounds needed for a
three-peat. Which one would you rather
have on your team?
And who waits to call a HOF coach
who’s just won his sixth title to offer him the chance to return to a toxic
work environment? Either Reinsdorf knew
Jackson would decline, or he’s a fool to think otherwise. Twenty-two years after the fact, and this
still rings as self-serving.
What Jerry Reinsdorf needed to do
was take control of his front office. He
needed to tell Krause to change the way he treated people and fire Krause if
nothing did change. That needed to have
happened by midway through the first three-peat. To say Reinsdorf bet on the wrong horse makes for one of the
greatest understatements in all of sports.
At least the Red Sox got $100,000 for Babe Ruth.
All Reinsdorf needed to do was
take a look at the Lakers. Now, there’s your
proof that organizations win championships.
Lakers’ GM Bill Sharman won two championships, eventually to be replaced
by Jerry West. West won three
championships, eventually to be replaced by Mitch Kupchak, who won five. Kupchak had the good sense to hire Phil
Jackson as coach, by the way.
That, my dear friends, is
an organization Jerry Krause and Jerry Reinsdorf could only dream about the
Bulls emulating.
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