Clare
joked during the playoffs that she knew she was watching baseball by all the
Viagra commercials. I saw them, too,
though my reaction was probably a little different from a 23-year old’s.
Football,
of course, doesn’t have to worry about attracting a long-in-tooth
demographic. Judging by the truck
commercials during yesterday’s Bears-Broncos’ game, the target age was about
fifteen. Two commercials in particular
irritated me the more they played—one had a pickup barreling through the desert
with a da-de-da-da humming version of “Ride of the Valkyries”; the other
extolled the virtues of playing in mud and riding in a comfy chair, pulled
through—now, wait for it—yes, the desert.
God
forbid, we act like adults. No, Madison
Avenue wants every couch potato football fan to harness their inner man-child. I am truly a dinosaur out of step with the
times.
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