Sunday, November 15, 2015

Heads I Win, Tails You Lose


 The Tribune reports that the Cubs intend to raise ticket prices by an average of 10 percent for next season.  Including tax, the highest ticket will go for $118.  And let’s not forget flexible pricing.  The team will up the number of games when they charge extra because of the competition.

This year, with the team coming off a 73-89 record in 2014, the Cubs had the third-highest average ticket prices in MLB.  What does that mean?  First, Cub fans don’t care about cost.  Second, all clubs wish they were the Cubs.  Third, the nature of rooting for a baseball team is undergoing a sea change.  Into my thirties, I could deal with periodic unemployment—so much for the benefits of a higher education in liberal arts—and still afford to see twenty or more games a year; I saw the game up close.  And I still do, on television in the comfort of an air-conditioned living room with 100 other channels a click away as soon as the Ken Harrelson becomes too much to bear…                

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