Monday, September 12, 2016

Mixed Messages


I just went on the MLB website to check for any breaking news, say the commissioner taking the White Sox away from Jerry Reinsdorf or the Cubs being barred from postseason play, but no luck.  There was an interesting Coldwell Banker ad, though.

It shows a father and daughter playing catch in front of their house with a 12-inch softball.  That’s OK, but somebody tell me why are there two baseballs in the grass?  And since when has MLB cared about girls and women as athletes or coaches or front-office personnel with real power? 

Next time, maybe they could do an ad that’s a little more realistic.  The girl could be raking leaves or mowing the lawn so her father has the time to play catch with her brother, and there wouldn’t be a softball in sight.  Now, that’d what I call an effective ad, if not intentionally so.

 

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