LeBron James has
created a brand to go with the persona, of the athlete-king, and by that I mean
an identity fit for Greek myth. Only the
brand took a hit over the weekend.
James posted
some favorite lyrics on Instagram, as is his custom. “We been getting that Jewish money,
Everything is kosher,” comes from 21 Savage, who will never be confused with
Rogers and Hammerstein. James’ apology proceeded
to make things worse, at least for me.
“Apologies for
sure, if I offended anyone,” James told ESPN on Sunday. If James were being totally honest, he would
have dropped the “if.” What he said was
offensive, regardless the intent, speaking of which, you have to scratch your
head, because he wasn’t done.
You see, he saw
the lyrics as a testament to the “strength of the Jewish business community.” Warning, Will Robinson! Danger!
Danger!! Somebody who wants to be
a public figure and perhaps run for office once his playing career is over
should first address the prejudices he carries around with him. That is, if thinks he has something of value to
offer the American public.
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