Saturday, July 9, 2016

Nickel and Diming Your Way to Gold


 Clare went downtown with a friend yesterday, and who should they bump into at The Taste of Chicago?  Why, it was a very accommodating Olympic gold medalist in beach volleyball.  Misty May Treanor posed for pictures and signed autographs.  Good for her and good for the Olympic ideal.

If I were there, I might’ve been tempted to ask Treanor how she found the money to compete in four Olympics.  The answer probably was luck, pure and simple.  Sponsors will flock to beach volleyball.  Wrestling?  Not so much.

Apparently, a number of American athletes have taken to crowdfunding as a way to finance their Olympic costs.  What?  I turn on the news—NBC, local or national—and see all these inspirational stories about athletes from Podunk on their way to Rio.  Never once do they delve into the matter of financing.  The International Olympic Committee and NBC stand to make all sorts of money from the Games (and don’t tell me about the IOC being nonprofit; those folks aren’t going to die poor).  Some, heck, most, of the profits should go into a fund for qualifying athletes: you make the Olympic team, and you get a little pot of gold in recognition of your sacrifices.

I can’t wait for NBC to propose the idea.  But I won’t hold my breath.

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