Get Numb To It

Another spring day, another round of Bears’ stories in the papers and on TV. You have to get numb to it in order to survive. Outsized Munster coverage is the default setting for Chicago media, no matter how bad the team. The only way to change that is by other teams winning consistently. In Chicago? Not likely. Once upon a time, Michael Jordan and the Bulls grabbed attention away from the bumblers of the gridiron, but that happened in a century now 26 years past. Jordan is long retired and long gone, a 63-year old millionaire devoted to his NASCAR team. But Jerry Reinsdorf, the owner who ran Jordan and coach Phil Jackson out of town, is still around, finding yet new ways to humiliate an organization. The Bulls are in the midst of a public-relations nightmare because Reinsdorf and his son Michael hired Arturas Karnisovas to run the team six years ago, only Karnisovas is clueless. The latest example of his ineptitude involves now ex-Bull guard Jaden Ivey, who went off the deep end in a series of social media rants targeting anyone who wasn’t his kind of Christian. According to Joe Cowley of the Sun-Times, talking to Ivey was pretty much to face the kinds of questions best left to St. Peter. Bye-bye, Ivey, but not Karnisovas. How come? Because Jerry Reinsdorf does what he wants, no matter the cost to his White Sox or Bulls. In a different market, the attention would eventually shift to other teams. Alas, in Chicago it’s just an excuse to heap more coverage on a team that doesn’t deserve it in the least.