How nice of the Tribune to devote
some of its scarce resources to covering a baseball team, even if it was the
Cubs on their opening day Monday. But
the front-page story about the new Catalina Club at Wrigley Field was definitely
worth reading. Two paragraphs in, and I
knew that the end of baseball as we know it is just about here.
The club is located behind home
plate in the upper deck, where one fan said he used to have four season
tickets. Those cost him $18,000 a year,
unlike the $106,000 he said they were now going for in the new club format. (The Cubs, naturally, declined to comment.) And here I thought having $18,000 spent on season
tickets qualified you for membership in the one percent.
Baseball is well on its way to
generating multiple revenue streams for every game played.
The extremely well-heeled can go to the ballpark, sit in a seat or in a
club. Everyone else can pay for the
privilege of watching the same game on TV, and I don’t mean free-TV, like in
the olden days of Channel 9. No, the
Cubs will be off of free-TV, except for the occasional game of the week, come
next year, and fans can expect their cable providers to pass along the cost of
carrying the Cubs’ new channel. That
just about does us freeloaders in.
No, wait, there’s still radio. I figure at some point within the next decade
one team will lead the move from radio to streaming, for a fee. What a brave new world we’ll be in then. All the commissioner will have to do at that point is find a way to erase bleachers and knotholes from public memory.
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